Passion Fruit Farming
Passion fruit, a climbing vine, is a versatile crop whose demand is growing in both export and domestic markets. It is the third most popular fruit in Kenya after mangoes and bananas respectively.
The fruit can be eaten fresh or consumed after extracting the pulp and making juice. Passion fruit juice is a delicacy and is in high demand in the local markets. The juice is used in a variety of products and the pulp may be added to different dishes. A wide range of cosmetic products and food flavors are derived from the fruit that is rich in Vitamins A and C and carotene.
Due to the huge and expanding market and the changing consumer preferences as Kenyans move from carbonated soft drinks to fresh juices, the popularity of passion fruit farming in Kenya is set to rise high. Furthermore, brands like Coca-cola, Afia juices and Del-Monte are already sourcing various fruits from farmers or are in the process of doing in a bid to tap fresh fruits processing segments.
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